BOLD
Drop 01 — Creative Chaos
Dress
the chaos.
Editorial children's fashion for parents with a creative eye. Small humans, full opinions.
Creative Chaos Director · Independent since birth · Raised by Creators · Drama Director · Pretty Bold Kids · Cranky If not Fed · Small Chaos · Creative Chaos Director · Independent since birth · Raised by Creators · Drama Director · Pretty Bold Kids · Cranky If not Fed · Small Chaos ·
DROP 01
The SNACK COLLECTION
Shop by collection
Pick your chaos.
Collection
Snack Emergency
Shop now →
Collection
Drama Department
Shop now →
Collection
Mess Makers Club
Shop now →
Clothes for kids with personality.
Not just outfits — identities.
PBK
Our Philosophy
"We make clothes for the kids who run before they walk, who paint on the walls, who have too many ideas and not enough words yet."
Our story
Campaign
The editorial.
Editorial lookbook
Drop 02 Drama department.
BOLD
What we believe
Pretty Bold Kids was built on one simple belief:
your kid already has a point of view.
Our job is just to dress it.
CreativityBeautiful ChaosPlayful IntelligenceIndependent KidsEditorial Lifestyle
What parents say
They love it. (So do the kids.)
★★★★★
"My daughter refused to take it off. Three days in a row. I stopped trying."
Cranky If Not Fed · Pink
★★★★★
"Finally a kids brand that doesn't look like every other kids brand. The quality is genuinely impressive."
Hangry Crew · Blue
★★★★★
"Bought it as a gift. The mum smiled. The kid immediately put it on and declared herself Drama Director."
Drama Director Tee
